A word of caution: a potential problem with this strategy is that pricing sends a signal to potential buyers. Higher price generally implies higher value.
If you switch to fully dynamic pricing, then you lose control of the marketing message that's encoded in your prices.
You also risk irritating people who feel 'gamed', but that's probably not as big of a worry. People have been complaining about airline dynamic pricing since forever, but it hasn't seemed to stop people from flying.
Maybe if you were running a service, you'd be better off evaluating how well your prices are doing by selling multiple plans and paying attention to their relative sales behind the scenes. If only your cheapest plan is selling, you're probably priced to high, and if your cheapest plan is ignored, you might be priced to low.
I don't know if the higher price sending a signal is all that relevant, since you would basically just be changing the price in whatever direction will maximize revenue. If the high-value signals end up producing more or less sales, you would just see that in the results.
You would definitely mix up the whole perception of your prices though.
If you switch to fully dynamic pricing, then you lose control of the marketing message that's encoded in your prices.
You also risk irritating people who feel 'gamed', but that's probably not as big of a worry. People have been complaining about airline dynamic pricing since forever, but it hasn't seemed to stop people from flying.