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I have a feeling Facebook is becoming a bit of an integrated app holdings company. Where as Amazon and Google have turned their infrastructure to the public, Facebook appears to be using it and its large investment dollars to be building a type of decentralized(partly) tech conglomerate.

It's almost as if they took their lessons from the struggles in becoming a platform for third parties and decided that there are only a small number of core applications people use. Instead of waiting for, and having less control of these high profile apps, Facebook instead is just owning them outright.



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