I think they aren't very happy today, too. I believe the registration itself is bad customer experience, be it with Origin, U-play or Steam.
I've bough^W licensed a DRM-encumbered game. Well, that happens. Just silently create me a nameless account behind the scenes without bothering me with forms and whatever. Tie it to PC and in case of reinstalls or multiple devices let me authenticate by entering CD key or whatever proof-of-purchase's available and then ask to create a password.
Meanwhile, just lure me to social hub or store with a menu option(s). If I'll find the service useful, I'll eventually fill out the details. If I won't - no reason to care about me anyway, as I won't use the service I don't like unless it's really enforced upon.
Nope. Got a game, but have to fill out forms. They want an email confirmation, secret question, obligatory CAPTCHA, cumbersome launcher software and whatever.
I've bough^W licensed a DRM-encumbered game. Well, that happens. Just silently create me a nameless account behind the scenes without bothering me with forms and whatever. Tie it to PC and in case of reinstalls or multiple devices let me authenticate by entering CD key or whatever proof-of-purchase's available and then ask to create a password.
Meanwhile, just lure me to social hub or store with a menu option(s). If I'll find the service useful, I'll eventually fill out the details. If I won't - no reason to care about me anyway, as I won't use the service I don't like unless it's really enforced upon.
Nope. Got a game, but have to fill out forms. They want an email confirmation, secret question, obligatory CAPTCHA, cumbersome launcher software and whatever.