Fandom sites continue to have one of the most unpleasant user experiences on the modern web, I just want to read the article without having my to watch 4 different video ads...

You're not using an ad blocker?

I get 2 popups even with a content blocker, it's pretty bad.

I'm not getting any kind of advertising (nor popups), using UBlock Origin on Firefox.

I get cookie popup, fandom survey popup, google login popup, using UBlock Origin on Firefox.

Interesting. Guessing you haven't enabled the optional block lists in UBlock Origin yet?

I learned to do that a while ago, after discovering not all of the block lists were enabled by default.