I think Google's downfall in a product can easily come from UX. Take livestreaming: YouTube is better on a technical level:
* Higher bitrate
* Ability to rewind
* Able to edit recordings (thumbnails, cutting out dead air etc)
* Much larger userbase
But you know what they fail at? The actual livestream watching UI with chat. There's wasted space, it doesn't darken the rest of it, getting chat on screen with as big of a video window as possible is annoying, the emotes pretty much all suck. And because of that watching on Twitch is a better experience.
Google sometimes fails at the small things. And those small things might be enough for a competitor to build a viable competing product.
You might think that they could easily solve all these problems. Maybe they could, but google.com still isn't equivalent in its mobile and desktop offering in 2026. Eg on desktop page I can select an arbitrary date range to filter results, on mobile I can only select from a preset drop-down at most until 1 year ago.
Could Google fix this? Sure, but I've been waiting for a fix for this for a decade. This isn't something that gave a competitor an edge, but Google being bigger doesn't necessarily mean they get good at the small things.
* Higher bitrate
* Ability to rewind
* Able to edit recordings (thumbnails, cutting out dead air etc)
* Much larger userbase
But you know what they fail at? The actual livestream watching UI with chat. There's wasted space, it doesn't darken the rest of it, getting chat on screen with as big of a video window as possible is annoying, the emotes pretty much all suck. And because of that watching on Twitch is a better experience.
Google sometimes fails at the small things. And those small things might be enough for a competitor to build a viable competing product.
You might think that they could easily solve all these problems. Maybe they could, but google.com still isn't equivalent in its mobile and desktop offering in 2026. Eg on desktop page I can select an arbitrary date range to filter results, on mobile I can only select from a preset drop-down at most until 1 year ago.
Could Google fix this? Sure, but I've been waiting for a fix for this for a decade. This isn't something that gave a competitor an edge, but Google being bigger doesn't necessarily mean they get good at the small things.