I'm kind of hoping this kills traditional marketplaces since they're filled to the brim with ads and purposefully knee-cap search and filtering so you can't properly find anything.
Conversational commerce will let you shop on any website, with any UI you like, and without paying marketplaces a cut of every sale.
Outside of discovery and trust, what are they really bringing to the table anymore? Most sellers have their own websites with cart, product catalog, and payments already so AI that can tap into that API directly will render these marketplaces and middle-men obsolete given enough time.
Ideally it would have to be a distributed system or take payments from users. It is to tempting for big AI platforms to avoid acting just like the shopping platforms.
The conversational commerce agent can use MCP-UI[0] to show the payment UI (Stripe Elements and Paypal Button) directly in the chat and that taps into the same payment API the shop's storefront uses.
Conversational commerce will let you shop on any website, with any UI you like, and without paying marketplaces a cut of every sale.
Outside of discovery and trust, what are they really bringing to the table anymore? Most sellers have their own websites with cart, product catalog, and payments already so AI that can tap into that API directly will render these marketplaces and middle-men obsolete given enough time.