2. Blog posts/guest blog posts/screencasts by your users showing how your product makes them awesome at doing 'x'. You could aim high (Railscasts) or target a growing niche (Spree users, etc.) - though you want to be careful not to push this too hard. The best recommendations will be totally organic, but you can nudge things by mentioning developers/apps on your own blog, etc.
3. Blog posts by partners (e.g. Sendgrid talking about their Heroku integration).
I didn't mean for all my points to be calls for blog posts, but I guess there's a lesson in there. Use your blog to SHOW what you and your users are doing and you're on the right track. I'm not even sure this is marketing - more like developer outreach. But I'm assuming the goal of your marketing is more developers using your platform.
But I can tell you how I've heard of most products, services and companies that have turned me into a user or potential user.
1. Blog posts celebrating the way your product makes 'x' way easier and/or faster and/or better than the way I'm used to. See http://trigger.io/cross-platform-application-development-blo...
2. Blog posts/guest blog posts/screencasts by your users showing how your product makes them awesome at doing 'x'. You could aim high (Railscasts) or target a growing niche (Spree users, etc.) - though you want to be careful not to push this too hard. The best recommendations will be totally organic, but you can nudge things by mentioning developers/apps on your own blog, etc.
3. Blog posts by partners (e.g. Sendgrid talking about their Heroku integration).
I didn't mean for all my points to be calls for blog posts, but I guess there's a lesson in there. Use your blog to SHOW what you and your users are doing and you're on the right track. I'm not even sure this is marketing - more like developer outreach. But I'm assuming the goal of your marketing is more developers using your platform.