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I think Adobe will make a killing on the new subscription pricing. I think the customers with volume licenses will most likely still buy them because a) it will still be cheaper to buy outright when you know you will need a license for hundreds of seats and also b) because IT departments will continue to hate dealing with Adobe's activation process, which a volume license makes much simpler.

Meanwhile all the small shops who could not afford to buy licenses just to equip the 3 freelancers for a month will suddenly be able to justify the small cost of a month's subscription. I almost expect them to roll it into each job's billings, whereas previously they would either use a hooky copy or suffer the pain of juggling licenses and old software.

There are a lot of small shops using hooky Adobe software.



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