Bosworth's a tremendously smart guy. The "Health URL" concept is a winner. Healthcare needs Google, but are they ready for it? It's going to be a very interesting story.

I've consulted with two medical practices on implementing EMR systems in the last few years. The systems that are now available (at least the ones I've looked at) are rather old-technology - not web-based, don't allow for patients to access their records themselves, etc. This new Google service, if it works as well as it might, could really radically change all of this - particularly if practitioners can use it. The next thing, then, is to tie it into the billing systems used by practitioners, etc... opportunity?