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At the $800 - $2500 price range, that sounds awesome, but I'm in a market where $50 is considered outrageous. It's self-inflicted pain, I know, but we make it work.


I actually also started with a very low price ($19 on CodeCanyon 13 years ago), but slightly increased the price over time to match the benefits.

Lately, I've also switched who I target. Before I was going more for basic website owners, that maybe don't even have a business. There were many problems with this: those customers don't really need such detailed analytics, they maybe don't have the technical expertise to self-host, they don't care about privacy as much, they would rather go for free or very cheap solutions, etc. Now I'm focused more on business and web agencies, which also enables the higher price (for them this is actually cheap, as Hotjar for example has plans starting at $800/month, while this is a one-time payment).

Going for the big customers is a lot easier than B2C, unless you have good distribution or get lucky to get viral.


Also, your product seems to be a good use-case for the current AI boom. You could upsell your current users with AI-generate assets for their game (characters, maps, etc). Host your own text-to-image model, and add an UI in your app. Maybe have a tokens-based system for paying for the generations.


PS: I checked your landing page, your product and landing page look amazing! I'm not into RPGs, but it looks really good.




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