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> Showing a bunch of mixed colors of paint oozing down the side of something is not "emotionally distressing", it's just unappealing, especially to Apple product customers, who buy Apple products precicely because they are sleek and minimalist and clean. Steve's & Ive's entire universe was clean & sterile.

For me it was a different reaction: They literally replaced a bunch of colors with grayness. In a gray factory. Under a gray slab.

This is very different from what Apple used to mean and advertise.



Apple has become the bad guys in the 1984 ad that they railed against back then. It's really a 180 degree difference.

In stead of "think different", this ad seems to suggest "think the same - get rid of your individuality and skills and just get an iPad instead".




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