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michaelleland
on March 22, 2012
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Codename: Svbtle by Dustin Curtis
I laughed as well, but because I thought it was a fantastic move. The entire design is a brand, and by not opening it up to everybody, it will create the desire to be on the "in crowd." Arrogant? Hardly. Brilliant? Definitely.
mcantelon
on March 23, 2012
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Using exclusivity to market things is a novel concept?
jarek
on March 23, 2012
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Not that I think that this is brilliant, but brilliant doesn't really imply novel.
mcantelon
on March 23, 2012
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True, but something considered brilliant isn't usually something obvious.
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