I think the 2nd worst part of an open office besides the sound is the visual distraction of people walking back and forth in front of your desk. With sound at least you can get good headphones to mitigate it. Short of building a wall, it's hard to stop the visual distractions.
For me, the sensory distraction of people walking back and forth behind my desk is far worse than in front of it. Even if I have headphones in - vibrations from footsteps, someone bumps my chair, etc.
Damn evolution. At some point, monkeys inclined to facing into the cliff wall got eaten.