I've been working hard at being this guy. HTML+CSS+JS(coffee!)+Ruby, years of professional experience doing UX and website design on whiteboards and Photoshop and Illustrator, successfully launching brand-new projects.
I also know a few guys I've worked with that are very strong in the same areas. It's more pleasurable to work with a team where every member will do well in all areas, even if we have a core area that we would prefer to be an expert in. I don't believe those people are mythical or hard to find.
The myth is that startups want those people, but don't have enough money to afford them. They want desingineers that are cheap. I'm personally tired of seeing "stock options" in startups that don't have a product yet.
I also know a few guys I've worked with that are very strong in the same areas. It's more pleasurable to work with a team where every member will do well in all areas, even if we have a core area that we would prefer to be an expert in. I don't believe those people are mythical or hard to find.
The myth is that startups want those people, but don't have enough money to afford them. They want desingineers that are cheap. I'm personally tired of seeing "stock options" in startups that don't have a product yet.