I agree that these people should be lauded for their achievements, but nowadays fame comes at the expense of 24h/day scrutiny of everything they ever done or did or said, which just fuels the fire of all those Cardinal Richelieus who are hell-bent on persecuting what they perceive as threats and reactionaries. I wouldn't wish that upon anyone.
Yep, scientists at this level are far too busy and obsessed with their work to have any interest in celebrity. I‘m sure there are a few exceptions, but I suspect they would rather be left in “peace“. They already have enough undergrads and unemployed post docs bothering them without the public‘s attention!
"This is the power of science. Step aside celebrities- these people are who should be famous."
Edit: I should also point out that I am, of course, in complete agreement