It’s just one data point, but on the topic of IAP and revenue share, Spotify actually pays Apple 0.075% of its total revenue. It’s a 15% fee on 680,000 out of their 100,000,000 subscribers.
The 30% fee drops to 15% after one year, and Spotify hasn’t accepted IAP in several years, so everyone paying for Spotify through Apple is paying the 15% rate.
I do think larger clients should reasonably pay lower rates, as there’s a more equal/symbiotic value proposition between the two parties.
The 30% fee drops to 15% after one year, and Spotify hasn’t accepted IAP in several years, so everyone paying for Spotify through Apple is paying the 15% rate.
I do think larger clients should reasonably pay lower rates, as there’s a more equal/symbiotic value proposition between the two parties.