This is a neat idea -- getting financing for art would feel really strange for a lot of people visiting an art gallery. Your site makes the idea more approachable!
Personally, I'd prefer to see a "total cost" comparison of the purchase price vs financing rather than calculate it in my head anyways, but I'm not sure if that would discourage sales at all for other people.
Quick semi-thought-out idea: you could have a "buy it now" price that is higher than the financing price, and indicate that customers will save 5% by financing, for example. This would add some more transparency, and maybe even make people feel psychologically more into the idea of the payment plan. You said one of your goals included creating a revenue stream for artists to normalize their income a bit, so I thought this might help incentivize that even more, while still giving the option to purchase outright (some people will never want to finance). Personally, I try to never finance anything. Probably still wouldn't for 10% off. But for 20% off I would be much more tempted to finance rather than buy outright
Personally, I'd prefer to see a "total cost" comparison of the purchase price vs financing rather than calculate it in my head anyways, but I'm not sure if that would discourage sales at all for other people.
Quick semi-thought-out idea: you could have a "buy it now" price that is higher than the financing price, and indicate that customers will save 5% by financing, for example. This would add some more transparency, and maybe even make people feel psychologically more into the idea of the payment plan. You said one of your goals included creating a revenue stream for artists to normalize their income a bit, so I thought this might help incentivize that even more, while still giving the option to purchase outright (some people will never want to finance). Personally, I try to never finance anything. Probably still wouldn't for 10% off. But for 20% off I would be much more tempted to finance rather than buy outright