The problem's showing up as 'Ad blockers', but the reality is that it's increasingly becoming understood to be a problem of tracking, targeting, fingerprinting and generally being bombarded by underhanded, gold-toothed, second-hand car salesmen crying out, "Trust Me!"
No thanks. Not ever.
There are application level firewalls (such as Little Snitch on macOS) that can cater to applications trying to do adware: allow the content, reject the ads. On Android you can install AFWall+ or NetGuard. On iOS you have Lockdown.
There's also pi-hole which will get more traction outside IT as this ad war continues.
The problem is a circular, chicken and egg issue. Ad companies think of news ways to track, fingerprint, monitor and inject ads, and the market will respond with new blocking techniques.
The only unique position the goog has in all of this is the 'value add' that its non-revenue products bring to the table. However, more people are looking at alternatives to those as well.
Personally, I look forward to the day that I can pi-hole google.com... and I know that your company will fight to abuse this right every day (typically with recaptcha).
Just like it's not personal to your company to try and vacuum up every single bit of data about me, it's not personal to me that I look forward to the day the goog/Big Brother dies. What was a beautiful thing: the original google search, has long passed, imho.
If a publisher wants to have ads... No worries, but if it reports back to ANY entity other than themselves AND I can trust them to not on-sell that data, then yes, sure: I'll ignore the ads that I'd never click on anyway. So for me, the only sure fire way I'd find ads acceptable these days, if those ads were text-based, used no javascript or other css/url sniffing tricks.
Until ad companies drop the idea that each person MUST be shown an ad, then there's some hope of progress. Truth be told, of all the ads I notice these days, it's the old paper billboards on the road side.
No thanks. Not ever.
There are application level firewalls (such as Little Snitch on macOS) that can cater to applications trying to do adware: allow the content, reject the ads. On Android you can install AFWall+ or NetGuard. On iOS you have Lockdown. There's also pi-hole which will get more traction outside IT as this ad war continues.
The problem is a circular, chicken and egg issue. Ad companies think of news ways to track, fingerprint, monitor and inject ads, and the market will respond with new blocking techniques.
The only unique position the goog has in all of this is the 'value add' that its non-revenue products bring to the table. However, more people are looking at alternatives to those as well.
Personally, I look forward to the day that I can pi-hole google.com... and I know that your company will fight to abuse this right every day (typically with recaptcha).
Just like it's not personal to your company to try and vacuum up every single bit of data about me, it's not personal to me that I look forward to the day the goog/Big Brother dies. What was a beautiful thing: the original google search, has long passed, imho.
If a publisher wants to have ads... No worries, but if it reports back to ANY entity other than themselves AND I can trust them to not on-sell that data, then yes, sure: I'll ignore the ads that I'd never click on anyway. So for me, the only sure fire way I'd find ads acceptable these days, if those ads were text-based, used no javascript or other css/url sniffing tricks.
Until ad companies drop the idea that each person MUST be shown an ad, then there's some hope of progress. Truth be told, of all the ads I notice these days, it's the old paper billboards on the road side.