I think this is a great idea however it would seem that this is more of a feature than a business. What happens when Heroku implements this feature themselves?
Hah, yep. I've been waiting for this feature from Heroku for over a year. Finally decided to just implement it ourselves. We then realized it might be nice to make it easy for other people.
We'd welcome Heroku implementing it! We actually think there's many other things we can add on top of Heroku that would be valuable so we're not too worried :-)
the landing page design really grabbed me, but I'm also really impressed with how simple and functional the actual dashboard is when you login. I had signed up with another beta autoscaling service, but I never heard back from them again. Best of luck with the service! I'll be rooting for ya.
P.S. Love the website design, it really pops!