- It sets off every rational person's bullshit detector.
- It works anyway.
- The effort required is minimal (just reading the book is enough for many people).
- The payoff is life-changing.
When you experience all this first-hand (as I did), it's hard to not become an evangelist. It has no business working, and it yet it does. In this community, I think we have a strong desire to share bewildering things like that with each other.
I think the raving is due to four factors:
- It sets off every rational person's bullshit detector.
- It works anyway.
- The effort required is minimal (just reading the book is enough for many people).
- The payoff is life-changing.
When you experience all this first-hand (as I did), it's hard to not become an evangelist. It has no business working, and it yet it does. In this community, I think we have a strong desire to share bewildering things like that with each other.