I wouldn't call Tim Cook an effective manager though. He centralizes decisions on himself and had been turning Apple's reputation and Halo-effect into cash rather than innovation.
Have you ever worked for Apple? What you see and reality aren’t always the same.
As far as innovation, have you used Apple Watch? Have you used CoreML? ARkit? Has any other company shipped a 7nm chip? Do you know the products in the pipeline?
It’s pretty easy to snipe when news reports are your only source. It isn’t like Tim Cook publishes meeting minutes or Craig F or Eddy Cue are sitting around discussing Tim’s management style.
iPhone or iPad wouldn’t have been possible without Tim because he created systems to actually produce and ship the thing. Look at the efficiency of Apple’s supply chain — nobody else can come close. That success is the very definition of “effective manager.”
If we want to talk of inept managers, we would have plenty from which to choose, but Cook isn’t one of them.
