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I don't know, as much as I respect you looking out for the "engineer as savior" bias and the fact that average users may have a distinctly different viewpoint than we do, in this case it seems somewhat disingenuous.

People have spoken time and again about needless auto-playing video clips. About weird, busted scroll hijacks and massive header images. About newsletter beggars which take up the whole screen on every. single. site. About ubiquitous "got it!" cookie disclaimers. About pages that load mountains of extraneous crap while you're trying to read, and reflows the text halfway through the second paragraph, suspiciously at the exact moment you try to tap a link which makes you click an ad instead, which is of course bloated with poison dogshit and offal and immediately crashes the tab. About how every single major site bullies you into downloading an app instead of putting effort into making their mobile site run properly. Instead the mobile site is intentionally crippled to incentivize the adtech-infected app even more, and even the request desktop mode is broken. And of course the mobile app is only a thinly-veiled plot to scrape your phone's guts out like a dead fish and gain every permission possible. If it can run in a browser, I think it should run in a browser. I'm highly suspicious of any app that is really just a website in a tarted-up trojan horse.

Adblockers are perpetually on the rise, as the article says, and other content blockers and filters are also in play now. I have to use outline.com to read most news articles, which is an amazing resource. But I think this popular opinion is warranted. The internet is bloated with malicious bullshit. Everyone got in an arms race with each other and had to do it, despite nobody actually wanting it.

I don't think the devs and designers who made this stuff so ubiquitous are evil, nor are they stupid. They were just caught in a catch-22 as web trends do their fickle thing. They are regular people earnestly doing their best, just like everyone else. Doomed to create camel after camel via feedback from ignorant clients, misread focus groups, neurotic middle management, et cetera. People rarely get to decide or unilaterally invent any of these large-scale trends, they just happen as a herd phenomenon I think. And everyone has to jump on board to remain viable, or at least that's the illusion at the time.



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