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The majority of MS windows users don't use Linux either, and the fact that Linux did not run MS apps did not keep a community from pushing forward what an OS and app ecosystem can do.

I'm not thinking 'OMG now I can convert users!', I'm saying, 'Cool, I can possibly evolve what a social network can do for me and a group of friends, while working with the FB ecosystem.'

Facebook will have to build features for the masses - we can build social networks for the subsets of users. We can convince users to download their piece of the social graph by offering a unique niche experience, and getting creative about what it means to interact socially online for the subsets of the masses.

Today's announcement was more than a 'high-road' PR stunt. To extend the linux analogy, FB just made it easy for each user to create a virtual machine where we can run a niche social network side by side with the gigantic ecosystem that is facebook.



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