Yeah, I assume it's the gossip aspect. Tech people love to mock tabloids and celebrity magazines, but they (we) still flock to this kind of "leak" and the takedowns of whoever is the current tech messiah.

As for the document itself, you can read literally the exact same bullshit posted on HN several times a day (and then the same kind of responses that were in the motherboard piece), so I'm not sure what's worth writing home about.