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> I can't necessarily say whether they had inefficiencies in their company structure, but they certainly over hired.

Yep, we are seeing this time and time again with startups in the Bay Area who went on a landgrab for talent a few years ago and now realize they can't support them as the VC money dried up. I actually wonder if Medium was trying to raise more and they were unable to, therefore they have to do this and are trying to spin it positively.

I respect Ev a lot. He revolutionized blogging and publishing on the web. And I want Medium to do well. And maybe I'm too cynical about the startup and SV world (I moved away from SF in October), but this smells of the same old same old to me.



> I respect Ev a lot. He revolutionized blogging and publishing on the web.

Serious questions: why and how?

I both write a blog and read blogs. I have never had any desire to move my blog to Medium, and ask myself "is it really worth it?" before clicking on any Medium link.


Blogger and Twitter.


Blogger was just another LiveJournal, BlogSpot, or WordPress (StudlyCaps IntEntional). Twitter (i.e. "public SMS") has very little to do with blogging.


>Serious questions: why and how?

Branding




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