You can use a tool like http://fakespot.com/ to try and get a different view of the Amazon reviews.
But I often also find myself searching a community like reddit for product suggestions through google. query: "product name" reddit, and I may add in tags like BIFL (buy it for life) or frugal to try and trigger different results, so I can see what people who are less likely to be shilling have to say.
For example, while fan searching today, I learned more from https://www.reddit.com/r/BuyItForLife/comments/3ad5rl/bifl_r... than I ever could have from Amazon reviews, and it even made me realize I already have a fan that circulates, I'm just using it wrong.
But I often also find myself searching a community like reddit for product suggestions through google. query: "product name" reddit, and I may add in tags like BIFL (buy it for life) or frugal to try and trigger different results, so I can see what people who are less likely to be shilling have to say.
For example, while fan searching today, I learned more from https://www.reddit.com/r/BuyItForLife/comments/3ad5rl/bifl_r... than I ever could have from Amazon reviews, and it even made me realize I already have a fan that circulates, I'm just using it wrong.