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You're right on target - our typical customer is a small independent retailer that's currently using an electronic cash register.

Market knowledge and research is actually what lead us to develop this. I had been working for a point of sale reseller and we lost more sales to high cost than to any other competitor.

Currently our strategy for backup is recommending a dial-up if there's concern about connectivity, but thats not ideal and I think Gears or HTML5 is the way to go. And you're correct, the backup for CC transactions is phone authorization (same as any other POS when internet is down)

Touchscreen support is important, especially with non-technical cashiers, and our UI was designed with that in mind.



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